>LITTERARIA PRAGENSIA 2025 (35) 69
ABSTRACT (en)
In November 1806, the Sans Pareil theatre, later renamed the Adelphi, staged its first evening of entertainment. This consisted of a performance by Jane Scott of her own songs, followed by a series of optical entertainments devised by her father John, proprietor and manager of the theatre. These included a shadow puppet display, a firework display, and a magic lantern show in the manner of a phantasmagoria. This article examines this magic lantern show in the context of John Scott’s career – preexisting and concurrent with his management of the Sans Pareil – as a shopkeeper. The products sold in his establishment at 417 Strand had included magic lanterns since the beginning of the previous decade. I show how Scott’s theatre, constructed next to his shop, was an extension of his commercial endeavours, his use of magic lanterns in the theatre providing both an advertisement for these products and an alternative, economically productive use of them. This commercial exploitation of stage machinery in the theatre’s earliest shows continued to govern the plays which the Sans Pareil would go on to stage, such as the many works written by Jane Scott for the theatre, including her most successful melodrama, The Old Oak Chest, first performed in 1816.
KEYWORDS (en)
advertising, magic lantern, phantasmagoria, theatre management, minor theatres, melodrama
DOI
https://doi.org/10.14712/2571452X.2025.69.6
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